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Between January and February 2026, RAVENCI Solutions audited 50 randomly selected Brisbane business websites across 7 industries. We tested for speed, SEO, mobile usability, accessibility, and security. The average mobile PageSpeed score was 38 out of 100. Here are the full findings.
Scored below 50 on Google PageSpeed (mobile)
Had no structured data (schema markup) at all
Loaded slower than 4 seconds on mobile
Had missing or duplicate meta descriptions
Had no SSL certificate or mixed content warnings
Failed basic accessibility checks (contrast, alt text)
Used outdated CMS versions with known vulnerabilities
Had no mobile-friendly navigation
Had broken links or 404 errors on key pages
Had no Google Analytics or any tracking installed
We scored each site across five categories. Here's how Brisbane businesses performed on average, with actionable recommendations for each area.
Average mobile PageSpeed score across all 50 sites. Only 14% scored 80 or above. The biggest culproot: unoptimised images, render-blocking scripts, and bloated WordPress themes.
How to fix it:
Nearly half had missing meta descriptions, and 64% had zero structured data. Only 12% had proper schema markup for their business type. Most lacked Open Graph tags for social sharing.
How to fix it:
28% had tap targets too small for mobile use. Many had horizontal scrolling issues, text too small to read, or hamburger menus that didn't work properly. Only 36% passed Google's mobile-friendly test with no issues.
How to fix it:
42% had SSL issues ranging from expired certificates to mixed content. 34% ran outdated CMS versions with known security patches available. Only 20% had security headers like Content-Security-Policy.
How to fix it:
38% failed basic colour contrast requirements. 52% had images without alt text. Only 8% had proper ARIA labels on interactive elements. None of the 50 sites had an accessibility statement.
How to fix it:
Trades and construction businesses performed worst, while education and real estate showed comparatively stronger results — though no industry averaged above 52.
72% of Brisbane business websites scored below 50 on mobile PageSpeed. Google uses Core Web Vitals as a ranking factor — slow sites are actively penalised in search results. Every second of load time costs conversions.
64% had no structured data at all. As AI-powered search (Google SGE, ChatGPT, Perplexity) grows, sites without schema markup will not be cited in AI-generated answers. This is the new SEO battleground.
42% had SSL issues and 34% ran outdated CMS versions. These sites are vulnerable to hacking, data breaches, and Google warnings that drive visitors away.
38% failed basic colour contrast checks. 52% had images without alt text. Zero sites had accessibility statements. This isn't just about compliance — it's about excluding potential customers.
If your website scores 80+ on PageSpeed, has structured data, proper meta tags, and basic accessibility, you're already ahead of the vast majority of Brisbane businesses. The opportunity is enormous.
Get a free Visibility Check — we'll audit your site across all five categories and show you exactly where you stand compared to your competitors.
We randomly sampled 50 Brisbane-based businesses across 7 industries using Google Maps and local directories. Selection was weighted by industry representation in the Brisbane market.
Google PageSpeed Insights, Google Lighthouse, Screaming Frog SEO Spider, WAVE accessibility checker, and manual testing on real mobile devices were used for comprehensive analysis.
All audited businesses remain anonymous. This research focuses on aggregate trends and common issues across Brisbane business websites, not individual site reviews.
Use Google PageSpeed Insights (free) for a quick score, or request a free RAVENCI Visibility Check for a comprehensive audit covering speed, SEO, mobile usability, security, and accessibility.